Nothing feels more comforting than hitting the pillow at the end of the day. Have you ever thought about the harsh chemicals, synthetic ingredients, and toxic chemicals used in manufacturing pillows? Finding the best organic, eco-friendly and natural pillow online can be quite hard, to be honest.

Opting for a more sustainable and eco-friendly pillow will not only keep you healthy but also protect nature. To help you choose the best pillow available, we researched the highly-rated options and assessed them based on different factors. The organic pillow companies that we have listed use some of the best, environmentally safe materials. None of these options has toxic chemicals.

You can check out our buying guide below for assessing the best organic, natural, and eco-friendly pillows, which lists different criteria that we used for our research as well!

Quick Links of the organic and natural pillows listed:

#1 Plush Beds

#2 Latex for Less

#3 Done Good

#4 Naturepedic

#5 Avocado Mattress

Why do we recommend it?

Since you spend nearly one-third of your life sleeping, you don’t want to lay your head on something toxic. Select a pillow that is not synthetic as it does not dust off toxic chemicals on you. Many companies that make organic pillows have a close relationship with their manufacturers, participate in green initiatives and give back to local communities.

Organic materials are produced with improved animal welfare than traditional methods. Organic pillows prove to be a better choice for your health and the planet. There is a wide range of choices in the market. It is essential to verify the claims by companies and determine if the pillows are organic.

Product Details - Organic, natural, and eco friendly pillow online

#1 PlushBeds Pillow

Types of Natural Pillow - Natural Wool, Shredded and solid latex

Features: Chemical free, All Natural, free from allergens, and made in the USA

Founder’s story

The journey started when Michael Hughes lost his father to Parkinson’s Disease at the age of 64. Even though there is no definitive cause for the disease, Michael Hughes said that exposure to certain chemicals can increase the risk of developing the disease.

Michael has been very careful about his purchases ever since. He discovered that finding healthy and toxin-free bedding and pillows was extremely difficult. Most of the products are made from unhealthy materials. That’s when Michael founded PlushBeds to provide families with healthier sleep options.

PlushBeds Pillows Review

PlushBeds specializes in providing the best eco-friendly pillow options. Their pillows are available in different shapes and materials to suit individual preferences. The pillows are handmade in the US, using 100% virgin and organic materials that are non-toxic and chemical-free.

Their pillow has been rated as one of the best eco-friendly hypoallergenic pillows available online. The latex pillow is GOLS certified and moisture resistant. If you are looking for other options, you can also check their handmade wool pillows that are chemical-free and cruelty-free.

Eco-friendly business practices

PlushBeds is regularly audited by third-party sustainability consultants. They have collaborated with TerraPass Carbon Neutral to determine their carbon footprint. They also offset carbon emissions by funding clean energy projects.

PlushBeds is also a Green America certified business and a member of the Sustainable Furnishing Council. They also provide scholarships and support organizations working on social causes.

Buy at PlushBeds

#2 Latex for Less

Material: Natural Latex

Features: Good comfort and firmness, breathable material

The story

Latex for Less has a direct relationship with a manufacturer that sources single-origin natural latex from farmers in Sri Lanka. The company was founded because conventional pillows and bedding can be less comfortable and are designed to be changed every 5-7 years, adding to landfill waste.

Natural Latex is always a better option, but the truth is that only a few can afford it. Latex for less offers latex pillows for less - the reason behind its name.

About Latex for Less pillows

Latex for Less offers its customers two varieties of latex pillows: shredded natural latex and solid natural latex option.

The features are very impressive, you can choose the product that suits your preference and you can have a reliable latex pillow that is also affordable.

The shredded latex option is quite soft and moldable while the solid option is quite responsive and supportive. Latex for Less comes in different sizes which suit different preferences.

Ethically sourced

Latex for Less is handcrafted which ensures quality control with every item. All the natural latex pillows are supportive, comfortable, and made from ethically sourced latex from Sri Lanka. They don’t contain any chemicals and provide a cloud-like soft experience for ultimate sleep.

Buy at Latex for Less

#3 Done Good

Founder’s story

Cullen Schwarz created Done Good with a simple mission - to create a quick and easy way to use our purchasing power for good. She believes that when a consumer gives businesses their money, they need to make sure that they are getting a quality product that fits with their beliefs.

Done Good carries a philosophy that redirecting even a small percentage of their spending on brands that help reduce poverty, climate change and making the world a better place can create a significant impact.

About Done Good Pillows

Done Good offers a variety of pillows made from different materials that are organically sourced and are ethically traded. Done Good discovers ethical brands and features their products on the site only if they meet the standards set by the platform.

They offer a combination of organic cotton, natural latex and cruelty-free wool. The brands listed are certified with quality and ethical business practices.

They only use natural materials that are either GOTS, GOLS or OEKO-TEX certified.

But at DoneGood

#4 Naturepedic

Founder’s story

Barry A Cik is the founder of Naturepedic. He initially focused only on mattresses but has since added other sleep essentials to their range. They are a one-stop shop to ensure a good night’s sleep.

About Naturepedic Pillow

Naturepedic has three pillow ranges. One is made from OCS 100-certified organic cotton and is filled with PLA. One is made from GOLS organic latex and PLA fiber.

The other two are made from organic latex shredded for more softness and flexibility. These pillows are sourced closely and manufactured with ethical practices. The company makes sure that wages are paid fairly.

Labour practices

Naturepedic is a family-owned business that supports its employees. They also work with factories that are GOTS certified. They prioritize working with artisans based in the US. They are known to ensure their partners follow some of the highest standards when it comes to working conditions. Naturepedic is also Rainforest Alliance certified.

Naturepedic is GreenGuard Gold certified which proves that their emissions are low and have taken considerable efforts to reduce their carbon footprint.

Buy at Naturepedic

#5 Avocado

Avocado is a Los Angeles-based company whose mission is to be one of the world’s most sustainable brands.

They launched their own ecological bedding company a few years ago after being disappointed by all the greenwashing they encountered when looking for non-toxic and natural sleep items. And now, just four years later, they've won the distinction of the highest-rated mattress by Consumer Reports.

They're now dedicated to being a market leader in natural and environmental mattresses, organic, sustainable and environmentally friendly pillows, and responsible bedding, all while keeping their pricing reasonable.

Ethical business practices

Avocado's environmentally friendly vegan pillows aren't your typical feather-filled sacks. They're constructed using a non-toxic memory foam-like substance manufactured with GOLS-approved latex rubber and GOTS organically certified kapok tree fibers, with a quilted cover made of GOTS certified organic cotton. Clearly, they are among the most environmentally friendly pillows available.

They have received the OEKO-TEX STANDARD 100 certification for their dedication to human and environmental safety, as well as the MADE SAFE certification, which indicates that their goods are free of hazardous substances.

Their workforce not only earns a decent salary but also has access to effective medical care and a proactive approach to mental health.

Buy here at Avacado

Best Pillowcases Online

Made Trade

Founder’s story

Cayley Pater and Andy Ives founded Made Trade in 2018. The US-based one-stop shop stocks some of the most ethical and sustainable products that you can find online. The couple came up with the idea of Made Trade because they couldn’t find a store with a wide variety of ethically sourced products. They believe that their platform not only helps conscious consumers find products but also helps small-scale businesses grow and increase their positive impact around the world.

About Made Trade Pillows

One of the main things that set Made Trade apart from other marketplaces is that they believe in fair trade practices. They believe in being ethically elevated. All the products listed on their site adhere to International Fair Trade guidelines and labor practices.

They have a wide range of soft and durable pillows that add a nice touch to your sustainable bedding collection. From hypoallergenic pillowcases, low maintenance Tencel pillowcases to temperature regulating pillowcases and shams, you can get everything according to your style and preference. You can also choose sustainable bedding and pillow throws to complete the look!

Buy here at Made Trade

Buying Guide

We don’t want a stiff neck in the morning and we don't want any unintended health consequences. Sleeping would seem to be a generally safe and healthful activity, but that isn't necessarily the case, given the hazardous chemicals included in many pillows.

So that’s why we believe it’s important to have a pillow made from sustainable products, produced using a fair distribution network, and connected with a green economy.

Avoid concerns about VOCs, protective coatings, antibacterial treatment, and stain-resistant additives and coatings off-gassing! Choose environmentally responsible options.

Here is a list of certifications you can reference when making your buying decisions:

  • GOLS (Global Organic Latex Standard) is a set of standards for natural rubber sourced from organically certified plants (United States Department of Agriculture National Organic Program or EU). A product must include at least 95% organic raw material that has been certified.
  • GOTS (Global Organic Textile Standard) is the main textile manufacturing benchmark for sustainable fiber accreditation for wool, kapok, and cotton globally. It forbids the use of cancer-causing and birth-defect-causing substances that are widely used in textile manufacturing.
  • OEKO-TEX states: “If a textile piece has the STANDARD 100 designation, you can be confident that every component of this article, i.e., every thread, button, and other accessories, has been tested for hazardous chemicals and that the piece is however innocuous in enormous environmental terms.”
  • The Responsible Down Guideline (RDS) is an optional world standard that prohibits the extraction of live animal fur, coercing, and other practices.
  • Wool, cotton fabrics, hemp, and natural (rather than synthetic) rubber/latex are the best options. Keep an eye out for eco-labels.


Companies that produce environmentally friendly pillows need to ensure that their production methods are likewise environmentally beneficial.

They use less water, employ eco-friendly colors or fabric procedures, reuse resources, and strive for a closed-loop manufacturing process. By doing so, companies like the ones listed above are able to reduce their environmental effect while also producing high-quality items.

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