Whenever you plan to buy a new towel, cloth, or product for your home, the choice of fabric makes a significant difference to the environment. Wrapping yourself in a sustainably sourced, soft, and organic fabric towel is an easy way to add some sustainability to your routine.

These sustainable and organic bath towel brands use natural and eco-friendly fabrics that are safe for your skin and good for the planet. The natural and eco-friendly bath towels listed in this guide are made from sustainable materials - ranging from organic cotton to hemp. While researching, we prioritized brands that were certified by international quality standards.

Some of the brands listed are certified by the Global Organic Textile Standard (GOTS), the highest and most reputable certification for the material. The certification ensures that the fibers are organically grown without the use of synthetic pesticides and chemicals. We will discuss this in more detail later.

This blog is a detailed guide that features eco-friendly bath towel brands that meet high standards of sustainability. Learn more about the founders - sustainability champions behind the brands as well!

Best Eco-friendly bath towel brands

#1 Trident

#2 Coyuchi

#3 Delilah Home

#4 Under the Canopy

#5 Done Good

#6 Pact

Why are organic towels good?

A standard towel is usually the go-to option, but you will find that conventional bath towels come with ugly consequences with regular use. Here are some reasons that may help you switch to organic bath towels.

  1. It is a fact that chemically treated bath towels break down easily and eventually need to be replaced. Even though cotton is commonly used for bath towels, conventional cotton is chemically treated and harvested using chemical treatments and requires a lot of water. The chemicals used for cultivation are found to destroy the natural and protective properties of cotton.
  2. Sometimes, despite good skincare routines, some people find their skin drying and peeling. Your towel might be the culprit! Most traditional bath towels are processed with lots of toxic chemicals, which can leave your skin irritated and dry, especially if you have sensitive skin.
  3. Organic bath towels are made from sustainably sourced fabrics that are 100% organic with no chemicals and are eco-friendly. This switch can bring a massive difference to your daily routine and sustainable lifestyle as well! The investment is worth it.
  4. If you care about the environment, you can switch to organic materials for all the items. One study shows that carbon emissions are reduced by 48 to 66% in organic methods and systems of material processing.

Organic towels might not have an immediate impact. Still, by supporting sustainable practices and sustainable farmers, we are leveraging the demand for such products that will contribute to the reduction of carbon emissions.

Do conventional bath towels have chemicals?

Yes, they do. You may have encountered issues like your towels getting rough and coarse over time. The truth is that conventional bath towels are made using lots of chemicals and synthetics. Fibers like rayon are usually extracted from natural cellulose, but the conversion process asks for many chemicals.

It might feel soft at first, but after some use, it starts changing its character. Lots of chemicals blended with low-quality cotton can expose your skin to chemicals like vinyl and formaldehyde. Also, conventional bath towels wear down quickly.

Best eco-friendly bath towels

#1 Trident


  1. Easy care and cleaning
  2. Lasting and highly durable
  3. Breathable and exceptionally soft

Rajendra Gupta is the Chairman of Trident Group, a company based in Punjab, India. He is the son of a small cotton trader and was forced to drop out of school at the age of 14 due to his family background. Despite the challenges, Rajinder worked hard to start his own business in 1985. The company uses a model that made them entirely self-reliant and helped them save substantial money.

The high-quality and exceptionally smooth cotton towels from the Trident group are a win on the list. The organic materials used do not compromise on comfort and style. The towel is crafted using Advanced Twist Technology which makes it durable and requires hassle-free maintenance.

The company claims to provide the ultra-softness of the cotton without the use of chemicals and pesticides. The company follows a fine quality manufacturing process and holds OEKO - TEX certification that requires meeting specific quality standards in a product.

Advanced Twist Technology relates to the design and craft of the product. Although the towels are absorbent, they don’t soak up the moisture from the skin!

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#2 Coyuchi


  1. GOTS and Made Safe certified
  2. Fair Trade
  3. 1% for the Planet partner

Coyuchi is one of the go-to brands for someone searching for different lifestyle items made from sustainable materials. The company has been consistently offering high-quality natural and eco-friendly products, including a towel collection - made from 100% organic cotton. The company also incorporates a zero wastewater recycling method of manufacturing.

The best part about Coyuchi is that it has towels that meet different needs. All the Coyuchi products have MADE SAFE, which indicates that the towels are not made from toxins, heavy metals, or flame retardants, and the products have no risk of chemical treatment that may risk your health and the planet.

Coyuchi’s supply chain and all the partners comply with the stringent environmental standards - REACH and Restricted Substances List (RSL) of the American Apparel & Footwear Association (AAFA).

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#3 Delilah Home


  1. Works with fair trade manufacturers
  2. 100% organic cotton and hemp

Delilah Home uses only 100 per cent organic cotton and hemp in her goods and works with Fair Trade manufacturers that pay well over the minimum wage. The firm distributes 10% of revenues to local organizations and is a member of the 1% for the Planet movement.

The towels are created in Portugal with 100% GOTS-certified organic cotton, certified as GOTS by OneCert. The towels are composed of long-staple organic Turkish cotton woven in extra-long loops for softness and absorbency and are Vegan.org certified.

Delilah Home offers bath towels, face towels, and bath sheets made from 100% organic cotton. You can also choose sets if you like, with towels available in different colors. The company also offers free shipping service for orders over $100 in the US. Like other organic towels, these need to be machine washed gently in cool water and dried using low heat or air-dried.

Buy from Delilah Home

#4 Under the Canopy


  1. GOTS organic cotton, Lyocell
  2. Affordable
  3. Two-ply, low twist construction

Under the Canopy offers a unique and distinguished range of textured luxury towels made from 100% organic cotton with 3% Lyocell, a fabric made from wood pulp. It helps to reduce any bacterial growth, improves durability while also improving absorbency.

However, these towels are less sustainable than fully organic cotton towels as processing Lyocell may require chemicals used in a close loop.

The material is quite soft, strong, and absorbent. The low-twist construction and two-ply construction make the towel more durable, smooth, and functional. The materials are certified with OEKO-TEX and MADE IN GREEN certified dyes that give the towel a vibrant colour without any toxic chemicals.

Buy from Under The Canopy

#5 Ettitude


  1. CleanBamboo Waffle towel is made from 100% bamboo
  2. Hypoallergenic
  3. Moisture-wicking

Ettitude strives to create sustainable living and a comfortable experience by helping people make conscious decisions for a collective future. The bath towel is made from bamboo, which is one of the most efficient resources on earth. Unlike rayon, Ettituide’s CleanBamboo fabric does not use chemicals and is made in a closed-loop system.

The product is made from 100% organic bamboo with moisture-wicking properties, making the towel more absorbent and gentler on the skin. Thanks to its honeycomb design that draws moisture into the base layer, the towel dries down the skin quickly.

The breathable fabric is subtly weaved for gentle exfoliation. The material is also STANDARD 100 by OEKO-TEX, which means it has no chemicals and is ideal for sensitive skin!

#6 WearPact


  1. Fair Trade
  2. 100% organic cotton
  3. Varieties and options - available in different sizes

Sustainable clothing brand WearPact has some of the most affordable essential organic cotton towels for the home. These towels are made from certified organic cotton fabric and are offered in a range of soothing colors. They also have occasional discounts.

Pact’s towels are Fair Trade, ensuring that the supply chain is sustainable and all the workers are fairly compensated. Made with 100% GOTS certified cotton, these towels are soft and gentle on the skin. The waffle texture on the towel helps it to dry quickly while staying light and fluffy.

Buy from WearPact

Guide to choosing the best organic towels

Choosing an organic and eco-friendly bath towel can be quite a task, considering that there is no visible difference between the real and fake.

However, there are specific parameters that can help you make the right choices from verified sources. Here are some key aspects that you can look into:

1. Eco-friendly fabrics and materials - The brands included in the list use materials that are certified to be organic, like organic cotton and bamboo. Other fabrics like hemp have pros and cons regarding the use and environmental impact, but all these organic and sustainable fabrics are better than conventional cotton bath towels.

2. Chemical-free - You would not want to rub your skin with a fabric that is coated with potentially toxic chemicals and dyes. Look for certifications like OEKO-TEX and GOTS that convey reliability on the quality of the material.

3. Fair Trade and Transparency - Any company abiding by the certifications will be vocal for the cause. Check for labor practices by the company to ensure that you support fair trade and there is no exploitation of workers. Look for brands that prioritize transparency and acquire certifications like Fair Trade.


What are the most environmentally friendly towels?

Many eco-friendly brands offer organic towels. To ensure the best ones from the lot, look out for the materials and supply chain process certifications. Some of the most environmentally-friendly towel brands are - Coyuchi, Under the Canopy, WearPact, SOL Organics, etc.

Is cotton towel biodegradable?

Despite cotton being biodegradable, there is a massive difference between the impact of conventional and organic materials. Organic cotton does not leave behind any harmful chemicals, while traditional cotton dusts the ecosystem with ​​toxic chemicals after degradation.

Are bamboo towels eco-friendly?

Bamboo is the most energy-efficient resource on the planet, and it is also biodegradable and sustainable, making it a perfect alternative to conventional towels.

Are organic towels good?

Yes, organic towels are suitable for your skin, health, and environment. Since it is made using sustainable materials, without any chemical processing and synthetic dyes, it does not affect the skin in the long run.

Do bath towels have chemicals?

Yes, conventional bath towels are made from cotton and other natural fibers that are processed using chemicals. Even though these chemicals cause the towels to be durable, they fall apart with time and can also be rough on the skin.

What setting to wash towels?

Organic and eco-friendly towels need to be washed at average to low settings. It is recommended to keep the temperature between normal to cool, ensuring better durability of the fabric.

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