Based in Hong Kong, Invisible Company is an innovative startup aiming to reduce waste at source. Their mission is to make packaging sustainable, water-soluble and biodegradable, without compromising on quality or end-user experience.

Cofounder, Devana Ng, and her husband Flavien started the company in early 2020 after recognizing the need for sustainable packaging. The idea behind Invisible Bag was to replace single-use plastic with an environmentally friendly solution that is non-toxic and doesn’t contain any PP, PE, PS or PVC plastics. The material used is also certified by the Global Recycling Organization as safe to use and dispose of. From different fashion brands, and e-commerce to logistics and retails, Invisible Bag is quickly gaining traction as an effective alternative packaging choice.

With its vision and mission, Invisible Company has become a leader in sustainable business practices and offers a real alternative to single-use plastic. Ultimately, the company is striving to create an environmental solution that works both now and in the future. By providing an alternative to traditional plastic packaging, they hope to make a real impact on the waste that’s generated each year and help create a more sustainable world.

In this article, we explore the environmental impacts of packaging waste and discuss how Invisible Company is leading the way forward. We’ll also look at why sustainable packaging is so important for businesses, consumers, and the planet alike.

Environmental Impacts of Packaging Waste

Packaging waste is a major source of pollution and contributes to global warming. The production, use, and disposal of packaging generate more carbon emissions than any other type of solid waste. Here are 7 ways wasteful packaging is damaging the planet:

1. Contamination of Water Sources Due to The Leaching of Chemicals From Packaging:

The production of packaging can be incredibly wasteful when it comes to water usage. For example, the production of just one plastic water bottle requires three bottles of water as well as a quarter of a bottle of oil - a considerable amount! It’s not only drinking vessels that require high volumes of water during their production either, many other types of packaging utilize excess amounts too.

Furthermore, research has found that toxic chemicals from plastic pellets used in packaging leach into nearby waterways and become concentrated within them; becoming up to a million times more potent than they were originally! This is an alarming threat to marine life and the environment.

2. Non-Recyclable And Non-Biodegradable Materials Occupying Valuable Landfill Space:

Non-recyclable and non-biodegradable materials are a major problem in the UK. In 2017, the country generated 9.3 million tonnes of packaging waste, much of which is made up of plastics, Styrofoam cups, glass bottles, aluminum, and tin cans - materials that can take anywhere from 500 years to an eternity to break down naturally. This means that these materials are taking up valuable landfill space at an alarming rate.

Besides, their sheer volume means that their cumulative weight can cause landfills to become unstable, leading to a variety of consequences including the creation of hazardous substances (which can seep into nearby water sources) and serious health risks for those living or working close by.

3. Increased Air Pollution Caused by Burning Petroleum-Based Plastics:

The burning of petroleum-based plastics is not only incredibly damaging to human health, but it also contributes significantly to air pollution. When burned, these materials release toxic compounds into the atmosphere including carbon monoxide, acrolein and polycyclic aromatic hydrocarbons (PAHs). These pollutants can cause a variety of adverse effects on both humans and animals, including respiratory issues and cancer.

Furthermore, according to the Environmental Protection Agency (EPA), oil-derived plastics produce 2-3 times more carbon dioxide than traditional fossil fuels when burned. This makes them one of the most significant contributors to climate change as well.

4. Wildlife Deaths Caused by Ingestion or Entanglement in Plastic Packaging:

Plastic packaging is one of the leading causes of wildlife deaths in recent years. Marine animals often become entangled in plastic six-pack rings or other types of packaging waste, while birds and other land species can mistake small pieces of plastic for food - this usually ends up with them suffocating or becoming unable to digest the item.

Every year, plastic pollution kills more than 1 million seabirds and 100,000 marine animals. Worse still, every single baby sea turtle has some form of plastic in its stomach. In total, there are now 5.25 trillion macro and micro pieces of plastic polluting our ocean—that's 46,000 pieces in every square mile! To make matters even worse, this rising tide of trash weighs up to 269,000 tonnes.

5. Increased Ocean Acidity, Leading to Marine Life Die-Offs:

The increasing number of plastic particles in the ocean has a significant effect on acidity levels. When exposed to sunlight, these tiny pieces of plastic photo-degrade into smaller fragments, releasing chemicals such as bisphenol A (BPA) and styrene into the water.

Studies have found that increased acidity levels are causing mass die-offs of corals, molluscs, and other organisms - especially those at the bottom of the food chain. This in turn affects larger species further up the food chain that rely on these organisms for sustenance, leading to an overall decrease in biodiversity and increasing threats to our planet’s fragile ecosystems.

6. Reduction of Biodiversity as a Result Of Habitat Destruction Due to Plastic Waste:

Plastic waste can cause habitat destruction in two ways: firstly, through the extraction of resources used to create plastic products; and secondly, by releasing hazardous chemicals into the environment.

The production of plastics requires the use of finite resources such as oil and gas. This not only increases air pollution but also reduces biodiversity as land is cleared for drilling operations. Furthermore, when these chemicals leach into our soil and water sources, they have a devastating effect on nearby wildlife habitats. The loss of these habitats reduces biodiversity and pushes species closer to extinction.

7. Packaging Creating Barriers to Sustainable Practices:

Packaging not only creates waste, but it can also be an obstacle to achieving other sustainability goals. For example, when packaging is made from materials such as plastic or aluminum, it prevents businesses from taking advantage of recycling initiatives like composting. 

Additionally, single-use packaging creates extra waste which then needs to be disposed of - potentially ending up in landfill sites. This means that companies are unable to reduce their overall environmental impact and are unable to meet their sustainability targets.

What Needs to be Done?

In order to make a real difference, businesses need to invest in more sustainable packaging materials and strive to produce less waste overall. By doing so, they can ensure that their products are packaged in an environmentally-friendly way and help reduce their carbon footprints.

Packaging waste is a complex issue with far-reaching consequences for the environment, but it’s one we must tackle if we want to create a truly sustainable future. With the right measures and initiatives in place, we can start making progress towards reducing the amount of packaging waste produced each year - benefiting both the planet and its people.

And this is where #INVISIBLEBAG Packaging comes in.

Invisible: Re-Imagining the Packaging Paradigm

Packaging has traditionally been considered a necessary evil. It’s often seen as an extra burden on businesses – expensive, cumbersome, and a major environmental issue.

The Invisible team believes the opposite: packaging can be used to achieve sustainability goals, reduce waste and inspire positive change. Their mission is to create sustainable packaging that not only reduces waste but also helps customers meet their sustainability targets in a cost-effective way. They think of their products as “invisible bags” because they are made from biodegradable materials that are completely recyclable and compostable.


#INVISIBLEBAG is a water-soluble, biodegradable and compostable bag. It is made from a special material that is non-toxic, safe, and free of harmful chemicals. Additionally, this unique material is designed to dissolve in both hot and cold water within minutes or hours respectively. This means that INVISIBLEBAG does not require specialized disposal methods and can be discarded with regular household waste.

Unlike traditional plastic bags, which can take centuries to decompose, #INVISIBLEBAG is certified compostable according to both US and EU standards. This makes it a great option for those looking for an eco-friendly alternative to their everyday shopping bag or trash disposal needs.

>>> Discover Bestselling Invisible Bags


The revolutionary new product, #INVISIBLEBAG, is the perfect solution when it comes to reducing plastic waste. Made of a blend of naturally water-soluble and biodegradable Polyvinyl Alcohol (known as PVA), starch, glycerin, and water, this bag has all the strength and durability of a plastic bag, but none of the environmental concerns.

The primary ingredient, PVA, was first discovered by German scientists in the 1920s and has been used in a number of applications since the 1960s, such as medicine capsules and laundry detergent pods. PVA is non-toxic, tasteless, and odorless, making it the ideal material for an eco-friendly bag.

Unlike regular plastic bags which can take up to 1,000 years to degrade in the environment, the unique composition of PVA and other natural ingredients in the INVISIBLEBAG ensures it will completely dissolve within a few weeks when exposed to water. This makes it an ideal choice for any eco-conscious consumer who is looking for an alternative to single-use plastic bags.

Invisible Company’s SDG Goals

As an SME, Invisible Company strives to make a difference and contribute to the SDG movement. Their goals center around quality education, responsible consumption, and production, as well as climate action.

Quality education:

Invisible strives to promote the importance of learning from packaging materials rather than trashing them in the bin after unboxing. They want people to be aware of how these materials can be correctly dissolved or disposed of, reducing the waste sent to the landfill.

Invisible understands that education is an essential part of achieving this goal and ensuring a sustainable future. To promote quality education, Invisible is partnering with NGOs,  social enterprises, and businesses to provide access to educational materials, training programs, and workshops that highlight the importance of sustainable packaging.

Responsible Consumption & Production:

Invisible is committed to using packaging materials that are made from 100% recycled and sustainable materials. They also have a strict policy on the use of non-biodegradable and single-use plastics. They make sure that their products are manufactured in an ethical, humane way with minimal environmental impact.

Climate Action:

Invisible is committed to reducing its carbon footprint and doing its part in fighting climate change. To that end, they are running donation programs to support organizations that are working to reduce the impact of climate change. They actively promote and participate in initiatives that promote sustainable living, renewable energy sources, and other events of mitigating climate change.

A Fresh Take on Responsible Packaging Solutions

The Invisible Bag is helping leading brands take a fresh approach to responsible packaging. For example, one of the biggest sustainable footwear brands in America and Hong Kong has chosen #INVISIBLEBAGs for its packaging needs. They recognize that it’s an investment in their future and are taking a proactive stance on sustainability.

They're also working with other leading brands to create less waste and provide a more enjoyable shopping experience. This solution reduces the amount of unnecessary packaging with honeycomb paper and kraft paper boxes instead of bubble wrap and replaces poly bags with our revolutionary Invisible Bag.

At Invisible, the team believes that sustainability is not only an achievable goal but also a habit that allows us all to make a positive difference in the world. We are proud to see them leading the way with Fresh Take on Responsible Packaging Solutions.

Join the Movement Towards Sustainability Now, SHOP INVISIBLE

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