Who would have thought that something so essential to our daily routine could be so harmful to the environment? The toothbrush: that trusty sidekick we rely on to get our pearly whites sparkling clean. But did you know that the average toothbrush is made of plastic? And that plastic takes centuries to degrade?

That's right, those toothbrushes you've been using and throwing away your whole life are still out there somewhere, cluttering up the planet!

Well, the good news is, there's a solution. SURI (short for Sustainable Rituals) is the world's most sustainable electric toothbrush, with a recyclable plant-based head and bristles. Not only is Suri gentle on your teeth and gums, but it's also gentle on the planet too!

Before we dig further into SURI’s innovative product design, let's first take a look at the company behind it all.

SURI: A company on a mission to create the world’s most sustainable electric toothbrush

Topping the IndyBest’s roundup of Best Electric Toothbrushes in 2022, SURI is a British company that is shaking up the oral care industry with its sustainable electric toothbrush.

If you're anything like Mark Rushmore and Gyve Safavi, the founders of SURI, the idea of 4 billion toothbrushes being disposed of each year is pretty daunting. And when you learn that most of those toothbrushes are non-recyclable in standard recycling streams, it's enough to make your head spin.

According to the Cochrane Review in 2014, electric toothbrushes are proven to be more effective in reducing plaque and gingivitis. However, they also have the worst carbon footprint in comparison to other types of toothbrushes. It's estimated that electrical appliances make up for 2% of landfill waste and 70% of pollution in our land and water.

All of this is a huge bummer, we know. But SURI was created to help make a difference.

SURI was designed as an eco-friendly and sustainable alternative to your average toothbrush. Thankfully not only is it good for the environment - it's also proven to be more effective in reducing plaque and gingivitis. So really, it's a win-win all around.

Mission & vision:

"A world-class clean, made sustainable and joyful." 

This is the mission of SURI and it drives everything they do. From the product design to the packaging, every decision is made with sustainability in mind. By taking the electric toothbrush back to first principles, they have created a product that is more effective and easier to recycle.

Their vision is to make harmony between people and the planet through sustainable product design:

"Our vision for SURI has always been to create a brand that champions a modern design, performance, and sustainability at its core. It’s been amazing to see the response we’ve had, including comments from people saying how they’ve discovered a new joy in the forgotten ritual of brushing their teeth! We're excited to be pushing boundaries in considering the complete lifecycle of our products; something the industry isn't prioritizing enough. There's a long journey ahead, but we're pleased to be moving the conversation forward." 

- Gyve Safavi, CEO & Co-Founder of SURI

The toothbrush industry is ripe for change and Suri is leading the charge. With a mission to create sustainable products that promote well-being and are kind to the planet, Suri is setting a new standard for the oral care industry.


Guided by the 3Rs principles, they have created a toothbrush that is:

  • Reusable: can be used multiple times before replacement
  • Repairable: if any parts break, they can be replaced without needing to replace the whole toothbrush
  • Recyclable: at the end of its lifespan, the toothbrush can be recycled instead of thrown away

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Use code SUSTAINABILITY15 (15% off) at checkout

The toothbrush is designed to elevate your daily ritual, with its beautiful design, effective cleaning, and sustainable materials. Whether you are looking to save money, reduce your environmental footprint, or just own a more beautiful toothbrush, Suri has you covered.

Now that we know a bit more about the company, let's take a closer look at the product.

SURI Sustainable Sonic Toothbrush: A toothbrush for the modern eco-conscious consumer

Here's what you need to know about this innovative product design:

With its slim design, powerful motor, and plant-based head and bristles, SURI is revolutionizing the way we clean our teeth. The toothbrush head is made from corn starch and castor oil, which are both sustainable and recyclable by SURI for free.

The bristles are medium/soft, making them gentle on your gums while still being effective at removing plaque. The slim shape of the head makes it easy to maneuver around your mouth, and the 33,000 vibrations per minute make sure that your teeth are getting a deep clean.

Some of its modern features include :

  • Keep your toothbrush clean and stylish with the included premium accessories. UV Cleaning Case + Mirror-Mount Stand
  • The minimalist design is perfect for your bathroom counter or packing in your suitcase.
  • The battery will last you up to 30 days on a single charge and can be quickly charged with the included USB-C cable.
  • The fully waterproof design (IPX7 rated) makes it safe to use in the shower.
  • Two cleaning modes to suit your needs: Polish + Everyday Clean
  • Comes with a built-in tongue scraper to help remove bacteria and plaque from your tongue. The haptic notifications/timer also lets you know when it's time to switch quadrants and how long you have been brushing for.

Exciting News: After Two Sell-Out Runs - the much-anticipated third drop is now shipping - don't miss out!

If you're looking for a sustainable, effective, and stylish toothbrush, SURI is the way to go. 

With its modern design and innovative features, this toothbrush is sure to revolutionize the way you clean your teeth. Order yours today and be one of the first to own this groundbreaking product!

Order Yours Here>>

Use code SUSTAINABILITY15 (15% off) at checkout

Your smile, powered by sustainability.

Sustainability is often an afterthought. Many people don’t consider the environmental impact of their daily routines and the products they use. But what if sustainability was built into products from the start? That’s the thinking behind the Suri sustainable sonic toothbrush.

This toothbrush is designed to be repaired, not replaced. When the battery eventually wears out, you can simply replace it – no need to throw away the entire toothbrush. This prolongs the life of the toothbrush and reduces waste.

With the lack of options for plastic-free toothbrushes, it's difficult to know which one is best for the environment. However, any toothbrush that lessens the amount of plastic used and packaging is a good start. Using a sustainable sonic toothbrush like Suri is one small step in making a difference for the environment.

What are you waiting for?

Order your sustainable sonic toothbrush today>>

Use code SUSTAINABILITY15 (15% off) at checkout

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